“2020 A Year Of Vision” Campaign
By Chelsea Nguyen
Today we have a special guest visiting CAPTIVATING! who will be sharing some exciting beauty news with the blind community in mind. Abby the fashion-icon-extraordinaire of Bold Blind Beauty is with us and will be unveiling her new campaign called “2020 A Year Of Vision.“
For those of you who don’t know, Bold Blind Beauty is an online community built on the premise that “Real Beauty Transcends Barriers.” Its main focus is the empowerment of blind and visually (B&VI) women and Abby is going to tell us what’s in store for 2020. So with that, it’s my pleasure to introduce you to Abby.
Chelsea: Hi Abby, we here at CAPTIVATING! are so excited to have you here with us today. Before we get into your 2020 Campaign can you tell us a little about yourself?
Abby: Hi Chelsea, thank you for the introduction. It’s an honor to be here at CAPTIVATING! where you’ll be the first to hear about Bold Blind Beauty’s 2020 Campaign.
As you said, my name is Abby and I’m the fictional blind fashionista of Bold Blind Beauty. After taking an extended sabbatical from the corporate world I became an adventurer traveling around the globe. From hiking mountains to sailing worldwide, dabbling in spelunking and gliding down runways in the major fashion capitals of the world, I was sought out to run Bold Blind Beauty.
Chelsea: Wow Abby it is so cool being able to interview a fictional character as I believe you’re the first fictional guest we’ve hosted. And your accomplishments are extraordinary. How did you become such an amazing well-rounded fictional character?
Abby: I’m really more of a representation of real-life B&VI people who are doing the exact same things as our sighted counterparts. The only difference is those of us in the B&VI community do things a little differently by using adaptations. Being blind can have its challenges but then again life is challenging and while we have little control over the things that happen to us, we can choose how we respond to our challenges.
Chelsea: You know I’m really glad you brought up this topic as I’ve been an advocate within the B&VI community for a number of years now. I’ve learned so much as a result of the many friendships I’ve developed with those within the community and even developed nonvisual makeup application techniques which I teach as an image consultant. As a member of the beauty industry, I saw an opportunity to bring products and services to the B&VI. How did you get involved in the beauty business?
Abby: Good question Chelsea. I’ve always had a thing for advocacy and given my experiences when I began working with Bold Blind Beauty I was able to wholly tap into my fashion sense. Extending advocacy into beauty made sense to me because there are limited resources in this area for blind women.
Chelsea: It’s unfortunate that beauty resources are limited for the B&VI community. How do you think we can change this?
Abby: Chelsea, this is an excellent segway into the “2020 A Year Of Vision” Campaign. As part of the campaign, the “Triple B Stamp Of Approval” is a beginning that will address the dilemma of limited beauty resources for our community.
Chelsea: Oh, this “Triple B Stamp Of Approval” sounds intriguing. Please tell us more. How will it work?
Abby: Essentially, the “Triple B Stamp Of Approval” is a product review rating system to gauge the accessibility of a product or service. We have a team of Bold Blind Beauties who will test makeup and cosmetic products by our favorite brands in areas such as accessibility, pricing, packaging, user-friendliness, and then they’ll give an overall score, a Triple B rating!
Then each week I will host a weekly podcast highlighting the outcomes of the products tested, to help our community learn about the beauty options available to them.
Chelsea: This sounds so exciting Abby! The “Triple B Stamp Of Approval“ will help brands and companies reach a broader audience and become more inclusive. Can you give us a sneak peek at the system?
Abby: Sure!! It’s a rather simple process where:
- 1 B = Needs Improvement
- 2 B = Good
- 3 B = Fabulous
Bold Blind Beauty will be collaborating with brands/companies to obtain products to test, in exchange for product reviews. The goal of this system is a mutual effort to expand brands/company’s reach to include the over 7 million B&VI adults of whom nearly 4 million are women age 16 and older.
We see “The Triple B Stamp of Approval“ as a unique opportunity for brands/companies to engage with members of the B&VI community and allow our voices to be heard.
Chelsea: What else do you have going on for the 2020 Year Of Vision Campaign? Can you share it with us?
Abby: Sure I can give CAPTIVATING! readers a quick overview of the campaign. First, since the year 2020 is almost upon us, we felt this is an excellent opportunity to bring awareness to blindness/sight loss. With this in mind, we’ve refreshed our branding for the year and in addition to our regular features (Blind Beauty, Cane Enabled, and Women on the Move) we are incorporating:
- Abby’s Triple B Stamp Of Approval weekly podcast review
- Men In Motion: A monthly feature published on the first Monday of each month.
Chelsea: It’s cool that you’ll be introducing your audience to B&VI men. Can you tell us what to expect?
Abby: Awe, Chelsea I wish I could but some things still need to be kept under wraps until the right moment arrives!
Chelsea: I’m disappointed yet excited to see what Bold Blind Beauty will bring us in 2020. Thank you so much, Abby, for sharing your news with our CAPTIVATING! readers. And folks to learn more about Abby’s journey, visit Abby’s Corner at www.boldblindbeauty.com/abbycorner.
Connecting with Abby:
- Website www.boldblindbeauty.com
- Facebook @BoldBlindBeauty
- Twitter @BoldBlindBeauty
- Instagram @BoldBlindBeauty
- Email email@example.com
- Featured Image – A simple black outline drawing of an eye on a white background. The iris of the eye is a teal-colored female symbol and the pupil inside the iris is a smaller gray male symbol. The eye is centered above the tagline “2020 A Year Of Vision.”
- Fashion icon Abby is holding up a teal dress on a hanger in her right hand. She is wearing a stylish black off the shoulder dress, black heels with ankle straps and a white hat with a black band with a loose end waving. In her left hand is her “gold” colored white cane.