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Beauty Editor’s Note
As the Beauty editor for Bold Blind Beauty, my role extends beyond discussing beauty trends; it’s about empowering our community through education. This month, I’m revisiting a topic from September—how to choose the right facial treatment service. Interestingly, I stumbled upon the concept of home care for clients after reading a colleague’s post addressing this concern.
Consider this analogy: visiting the dentist twice a year without ever brushing your teeth wouldn’t result in healthy teeth. Similarly, skincare requires consistent care. My aim is to enhance your consumer knowledge, enabling you to make informed decisions that benefit you the most. ~Dana
Beauty is in the skin! Take care of it, oil it, clean it, scrub it, perfume it, and put on your best clothes, even if there is no special occasion, and you’ll feel like a queen.
~Fatema Mernissi
Prioritizing Results Over Sales
The idea of selling products makes most estheticians cringe. The goal is not to just sell a product to a client, it’s more about educating the client. If we wanted to sell products all we would have to do is work at one of those big beauty box stores where they have shelves of products that can make your head spin.
Now mind you, I’m not knocking those stores. When a client is laying on our table that is the perfect opportunity to educate them since we have their attention. I often said during my behind the chair days that I’m not a salesperson, I’m an educator. I wouldn’t suggest a product to a client unless it genuinely enhanced their results. The aim is to ensure clients get the most out of their facial services, not just push unnecessary sales.
There Are No Quick Fixes
If there was, there would be no need for skin care professionals. Your skin care is an investment. One of the worst things that a client can say to their esthetician is that the facial service didn’t work. Only to find out that was the only thing that they had done since their visit.
Although facial treatments are highly beneficial none of them will produce optimum results alone. As the saying goes, teamwork makes the dream work. Estheticians look at the skin from a holistic perspective. This includes lifestyle, nutrition, and skin care routine all working in conjunction with your service. There is no such thing as youthful skin overnight.
What advantages does home care offer?
For starters it helps extend the benefits of your facial treatment service and address skin concerns on a daily basis. Regular home care allows for the continuation of the exfoliation process and promotes skin cell turnover and maintains the overall health of the skin. It helps to remove impurities and unclog pores and improve blood circulation.
The result leads to a brighter, glowing skin tone while minimizing hyperpigmentation discoloration. In addition, having a consistent home care routine can help prevent acne breakouts, manage wrinkles, and keep the skin looking more youthful.
Final thoughts
Having a dedicated home care routine is key after receiving professional treatments. These treatments are designed for individual skin types and provide more intensive exfoliation and correction of skin concerns. If you are not going to be compliant with the home care routine there is no need to invest in facial treatment services.
Fall is referred to as peel season in the industry. But it doesn’t have to be fall in order for someone to receive a peel treatment. Kits are often recommended for home care. Skin care kits are beneficial to clients especially teens and those who are new to home care. Most often, clients need help because they don’t have a complete understanding of home care.
Simplified solutions on home care helps clients be more diligent in using the products. Good skin is a manifestation of a healthy lifestyle. Keep in mind that skin does its best repair work when we get a good night’s sleep.
By Dana Hinnant
Related links
- Post-Facial Care To Get The Most Out Of Your Facial Treatment
- Choosing The Right Facial Skin Rejuvenation Treatment For You
- Why Facial Treatments Are So Impportant
- The Importance of a home care routine
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Connecting With Dana Hinnant
- dhinnant@bolddblindbeauty.com
Connecting With Bold Blind Beauty
Author Bio
Dana Hinnant, a Washingtonian native, whose journey into the beauty industry began 20 years ago after receiving her B.A. in Hearing and Speech Sciences from the University of Maryland in 2000. She received her aesthetics training at Von Lee International School of Esthetics in Baltimore, MD.
Dana started as a local makeup artist and events coordinator with Alluring Looks, Inc. in the Washington DC metropolitan area. Her articles were featured in local publications such as Pose Magazine and Yndigo newsletter. In the mid-2000s, she was a volunteer instructor with the American Cancer Society’s Look Good…Feel Better program, which landed her an esthetician position at an area day spa.
Over the past several years, Dana has worked with various non-profit organizations and small businesses. During her tenure as the President of the Health and Wellness division of the National Federation of the Blind DC affiliate, she utilized the platform to provide salon safety tips and skincare advice throughout the community. She was a consultant with the Ecumenical Health Council in Port Towns, MD doing beauty and wellness presentations at area churches and events.
In 2019, Dana received the Maryland Association of Community Service Award for Volunteer of the Year due to her community engagement work for The Arc of Prince George’s County. In addition, she also received the Volunteer of the Year award for 2020 from The Arc of Maryland. She is a member and an ambassador with the Professional Beauty Association. Dana is one of the co-owners of Capitol Collective Consulting LLC which launched in April 2021.
Image Descriptions
- Mirror reflection of an attractive young black woman applying facial product.
- Variety of unlabled skin care tubes, jars, and bottles.
- A middle-aged woman performing home care through the appliction of product to her face.
- Author bio photo is a headshot of Dana wearing a black scoop neck top under a black jacket. She has glowing caramel colored skin and short dark hair.