“Inventive and imaginative, Ultra Violet lights the way to what is yet to come.” ~Pantone
Being born sighted one of the things I was most grateful for was seeing color. While I can still enjoy colors, with my diminished eyesight I have problems distinguishing shades.
We live in a visual world and thanks to the internet we also live in a virtual world. When visual and virtual worlds merge together, it creates an opportunity to engage with others on an unimaginable level.
Being able to connect with anyone, anywhere in the world at any time is nothing short of magical to me. Yet the ability to fully engage in the virtual world leaves many people out in the cold.
You Really Don’t Know What You Don’t Know
Ultra Violet, a reddish blue, is an abstract idea to a person who has never seen it before. Unfortunately engaging in the virtual world doesn’t stop at just color. Recently I read an article that said every day 2 billion photos are shared on Facebook alone. Imagine how many total images this would be if we included Instagram, Twitter, LinkedIn, and blogging platforms.
Now consider descriptions are not on the majority of images on all social media. When you have little to no sight this is the reality for many of us. Every. Single. Day. Developers are working hard to make artificial intelligence better at describing images but we still have a long way to go.
In the interim, skillfully painting with words, to describe images and colors can help engage our senses. Similar to a writer making stories come alive in our imaginations, for those of us who cannot see, words fill in the blanks.
Back to Ultra Violet
Color plays a major role in our lives. In fashion, being aware of color is helpful when buying apparel, cosmetics, jewelry, and accessories.
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. ~Leatrice Eiseman
While Bold Blind Beauty cannot restore sight to a blind person, it’s our hope we can become more mindful of others and together work towards a more inclusive world.
Have a great weekend Everyone! ~Abby