TADA

#TADAChallenge The Audio Description Awareness Challenge

The text reads: Take the challenge #TADAChallenge April 16 - April 30. An illustration is on a TV screen and tablet of Bold Blind Beauty’s fashion icon Abby wearing teal-colored headphones and a friend at the theater watching a movie. On the movie screen is a sunset with the audio description symbol (a square image with black letters AD followed by a few end parentheses, suggesting a sound wave, are framed by a black television set shape) in the lower right corner. 

Welcome To Bold Blind Beauty

Everyone on the planet needs air to survive. Bold Blind Beauty adopted the acronym A.I.R. (accessibility, inclusion, and representation because people with disabilities need A.I.R. not only to survive but to thrive. The cool thing about Audio Description is that it speaks to these three critical elements.

On April 16 we launched #TADAChallenge (The Audio Description Awareness Challenge). #TADAChallenge will run from April 16th through April 30th and it’s a simple 2-step process.

  1. Invite a friend to watch a movie or television show with audio description.
  2. By the end of the month share your experience on social media using the hashtag #TADAChallenge. That’s it!

For those of you who may be wondering what audio description is, in its simplest form it paints an audible picture of visual elements in a movie, television show, and/or video. This separate audio track, spoken during pauses in dialog, allows people who are blind or have low vision full access to on-screen content.

#TADAChallenge Promo

Here’s some resources to get you up to speed:

5 Things I like about Audio Description

More About Audio Description & TADAChallenge

Image Credit:

Sarah McManic

Image Description:

  • The text reads: Take the challenge #TADAChallenge April 16 – April 30. An illustration is on a TV screen and tablet of Bold Blind Beauty’s fashion icon Abby wearing teal-colored headphones and a friend at the theater watching a movie. On the movie screen is a sunset with the audio description symbol (a square image with black letters AD followed by a few end parentheses, suggesting a sound wave, are framed by a black television set shape) in the lower right corner. 

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