#TADAChallenge The Audio Description Awareness Challenge
Welcome To Bold Blind Beauty
Everyone on the planet needs air to survive. Bold Blind Beauty adopted the acronym A.I.R. (accessibility, inclusion, and representation because people with disabilities need A.I.R. not only to survive but to thrive. The cool thing about Audio Description is that it speaks to these three critical elements.
On April 16 we launched #TADAChallenge (The Audio Description Awareness Challenge). #TADAChallenge will run from April 16th through April 30th and it’s a simple 2-step process.
- Invite a friend to watch a movie or television show with audio description.
- By the end of the month share your experience on social media using the hashtag #TADAChallenge. That’s it!
For those of you who may be wondering what audio description is, in its simplest form it paints an audible picture of visual elements in a movie, television show, and/or video. This separate audio track, spoken during pauses in dialog, allows people who are blind or have low vision full access to on-screen content.
Here’s some resources to get you up to speed:
- Audio Description Project
- Reid My Mind Radio (check out podcast episodes on Audio Description)
- The ADNA Podcast Series
- What is Audio Description (an Instagram video satire)
- Picture This Podcast
- Check out this video created by JC5 Productions for this year’s challenge:
More About Audio Description & TADAChallenge
- “Pork Chops Taste Good, Bacon Tastes Good!” Why I Am an Advocate for Audio Description by Everette Bacon
- What Does a Shark, ABC and Audio Description Have in Common? by Empish Thomas
- Today is Audio Description Awareness Day. Take the Challenge and try AD. Tell us about it by Descriptive Video Works
- The text reads: Take the challenge #TADAChallenge April 16 – April 30. An illustration is on a TV screen and tablet of Bold Blind Beauty’s fashion icon Abby wearing teal-colored headphones and a friend at the theater watching a movie. On the movie screen is a sunset with the audio description symbol (a square image with black letters AD followed by a few end parentheses, suggesting a sound wave, are framed by a black television set shape) in the lower right corner.