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Letting Go of Control Saves Time

It Really Is That Easy!!

In view of my recent issues I really wasn’t planning on doing a post today but I just had to share something that in my opinion is earth shattering!! Yesterday as I was preparing the e-version of my monthly newsletter I happened on an article that changed my life.

Okay, so it might not be life altering and I ‘spose I could possibly be exaggerating just a tad but I was blown away by this one simple thing. Up until yesterday getting the newsletter ready to distribute was a totally manual process but then something enchanting happened.

For those of you are techno wizards you can leave now because the rest of this is guaranteed to bore you. For everyone else who wants to save valuable time while creating a fabulous newsletter, or just do a fancy smancy email campaign, hang on for a sec.

MailChimp to the rescue. After using MailChimp yesterday I literally could have kicked myself because being a tech addict I couldn’t understand why I didn’t understand how to use this application a year ago. Yes, you heard correctly. I signed up for the free version over a year ago and did nothing with it, instead what I did was waste time and agonize over the best way to create a newsletter.

So what did I do? I’m glad you asked. I set up my newsletter campaign, created the newsletter using one of MailChimp‘s lovely templates, imported my contact list (just a simple synch to my gmail account), tested, retested and presto change o with the click of a button the newsletter was sent. Also, while I’m not sure how well MailChimp will work with other screen magnifiers/readers, it worked beautifully with ZoomText.

Lesson learned: Sometimes things really are that easy but a skeptic (that would be me) will make it more difficult than it has to be. If you give MailChimp a go let me know what you think of it. ~Steph

8 thoughts on “Letting Go of Control Saves Time

  1. Mail Chimp is awesome! I use it at work.

    1. I’m so glad I took the time to understand how it works. It saves so much time with so little effort.

  2. Hi Stephanae, only yesterday I was exploring EDMs (email direct mail) for work. I too have to create a newsletter, which is extremely time consuming. I know. I’m looking into e-news however need to ensure we create something that is accessible. An organisation referred me to this – hope you find it useful.

    http://www.visionaustralia.org/living-with-low-vision/library/about-our-library/library-blog/blog/accessibility-blog/2014/08/12/email-marketing-guide-how-to-create-accessible-edm-campaigns

    1. Thank you Dina. I briefly glanced at the site and it appears to have some good information that I can share with others as well. I keep repeating to myself “universal design” which takes into consideration accessibility upfront vs. doing it after the fact. Thanks much 🙂

  3. Thanks for the tip. I’m always on the lookout for things that can help me with blogging. Maybe a newsletter might be something to think about. 🙂

    1. You’re very welcome. I hope you’ll get some use out of it.

  4. I will give it a try. I don’t have a newsletter now but maybe I will!

    1. You never know what might be coming down the pike leading to the development of our newsletter 😉 What I like about MailChimp is I didn’t have to think (with rapidly decreasing brain cells I need to reserve all I can haha).

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