My FIrst Product Launch

The Lies You, I Mean, I Tell

Side by side pictures, first picture is the dress hanging on the back of my closet door. The second picture is me posing in the dress standing in front of my counter.
(Left) The Dress, (Right) Me in the Dress

Okay so technically the product launch wasn’t mine but in my defense it was the first one I ever attended. I can’t tell you how excited I was to prepare for the evening, I mean you woulda thought I was going to a red carpet event or something.

My dress, reminiscent of a flapper dress, was a decorative black lace affair complete with fringes along the hemline. It was a sleeveless, v-neck, lined in cream. Black heels, black embellished clutch, and of course silver bling (necklace, earrings, bracelet and ring) together promised what I hoped would be a smashing look. You have to understand I’ve been yearning for some time now to wear this dress. somewhere. anywhere.

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Me and Bryan

So anyway, when the opportunity presented itself in the form of a hair care product launch I thought “well, well, well, methinks I can at last wear my lacy frock.” There was only one problem though – batwings!! You know, that loose, flabby skin on the bottom of the biceps.

Since there was absolutely no way I was going to have my batwings on display I knew I needed some sort of coverup. I was thinking along the lines of a bolero jacket or cropped sweater but I didn’t want to spend a bunch of money that I really don’t have. Marshall’s saved the day with a $19.99 (music to my ears) black Calvin Klein cropped sweater.

A collage of 7 pictures with Brian functioning as MC introducing the models and prompting them to tell their stories.
Bryan as emcee and a few of the models

An affair of this magnitude called for bringing out the big guns. You know, false eyelashes, eyeshadow, highlighting, all those things I don’t typically do because let’s face it, it’s just too time consuming.

Since I can’t tell what I’m doing in the mirror I tried to put on the eyelashes by touch, taking selfies then blowing up the pics to see if I can tell if they’re on correctly. If the objective is to wear them askew I killed it!! Sadly the lashes were a no go but I did manage to put on eyeshadow – major coup.

Picture of the scoreboard with the logo on it on the far side of the baseball diamond.
The Scoreboard

The venue, Club 3000 at PNC Park, was impressive with remarkable views of Pittsburgh. The icing on the cake (aside from the tasty appetizers) was when the Resurrezione logo (hair care product) was on the scoreboard and all the monitors in the club. A number of invited guests took selfies and/or posed for photo ops with the scoreboard.

Sabrina Bradley, the developer of Resurrezione, has a serious passion for hair and she wanted to know what makes hair different from one person to the next. As a cosmetologist, Sabrina understood the importance of maintaining proper pH balance of the hair but she wanted to understand the differences in hair texture. What she learned was all hair contains the same components however the curl pattern and the way the cuticle naturally lays is what distinguishes hair within different ethnic groups.  

Resurrezione is a hair care treatment designed to resurrect and restore the structure of the hair caused by human error. Resurrezione restores the natural pH balance of the hair (pH 5) in as little as three treatments.

For me the highlight of the evening was when my stylist, Bryan Hartman, took to the podium to present the models who’ve been using Resurrezione. Hearing the models tell their story in their own words was powerful testimony to the effects of Resurrezione.  

Overall, the event was enjoyable and enlightening and of course I will be having a conversation with Bryan about hair treatments for moi. What I’d ultimately like to do is report my progress for a set period of time but I need to run it by him first. I’ll keep you posted.

Author: Steph McCoy

Hi, I'm Steph, a businesswoman, style setter, blogger, and abilities crusader who breaks the myth that “blind people can’t be fashionable.”

40 thoughts on “My FIrst Product Launch”

  1. you absolutely killed it yes that’s a good thing ^_^

    I have always wandered, what’s the objective with some of the eyelashes (laugh out loud @ wear them askew,) sometimes I think the objective “for some” is to seem like you got spiders crawling out of your eyes especially when they start fluttering their lashes.

    looks like you had fun

    ~B

  2. Steph, I LOVE the dress and you look gorgeous in it! I laughed at your honest and hilarious account of the batwings problem and the attempt with the false eyelashes. Your writing is very engaging. Sounds like a great evening.

    1. Thank you Caroline. I’m glad you enjoyed my description of my batwings and false eyelashes issues. If I were thinking I should have shot video of my pathetic attempt at the eyelash application. I could have titled it “What Not to do During the False Eyelash Application Process.”One of these days I’m going to have to try an experiment by putting them on to see if anyone will remark on the unusual way they appear. One thing is for sure, my eyes would definitely pop. 😉

  3. I love those see through flapper numbers. Thankfully, I have an equal number of slips to save my modesty underneath them. And cardigans, you can never go wrong with a coverup to add to the thrill. You look fantastic in the ensemble. x

    1. Yes indeed they are fabulous!! This is my first one. As soon as I saw it I had to have it.I would have liked to have worn a wrap but I’m so glad I didn’t b/c the club had the air on full blast. Thank you for the compliment 🙂 <3

    1. Thank you Katelon!! I remember trying to do the whole fake eyelash thing many years ago and I had issues then. I should have known better but it’s the stubborn streak that says “I can do anything” well, except for false eyelashes. They look so darn good though but alas I think I’ll have to stick to admiring them from my computer screen hahaha.

      1. I’ll tell ya, I give anyone oodles of credit who can pull them off daily. When I could see well I couldn’t do it. But someone was telling me about these fibers that make the lashes look really great. You put on mascara, then the fibers, then more mascara. I just need to check their safety b/c I can’t imagine what is in them.

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