Posted on Leave a comment

The No Makeup, Makeup

Fresh Faced Minimalism

~YouTube Video: 100 Years of Beauty in 1 Minute from is a time-lapse of a model getting her hair and makeup done to match every decade from 1910 to 2010.

In case you haven’t heard, the spring 2015 trend in the cosmetic realm is the no makeup look. So how does one wear makeup to appear as if they aren’t wearing any? And why wear it in the first place if the objective is to look natural?

Last weeks’ post: Your Best Skin Ever partially answers the first question in that a good skin care routine is the start of the no makeup look. Toning down makeup by using less, opting for a more neutral color palette, and learning subtle contouring techniques combined, add to the ‘less is more’ fresh-faced, natural look.

When taking proper care of the skin achieving a dewy au naturel appearance is a cinch. I have a good friend from childhood days who, with the exception of a little lip color, has never worn makeup but she has always taken great care of her skin and let me you she is gorgeous. Her skin always looks healthy and luminous and honestly adding makeup to the mix would be an unnecessary extra step.

The answer to the second question – why wear makeup if the objective is to look natural is two-fold: number 1 – it’s still fun and number 2 – it’s an art to wear cosmetics with goal of looking healthy and makeupless. Who would have thought from back in the glamour days of “Greta Garbo, and Monroe, Dietrich and DiMaggio” we would come to this point in time where going bare-faced or at least appearing to would be in Vogue?

Less Really is More

For those of us over 50 who are blind or vision impaired, swapping out cosmetics better suited to our evolving skin and having to contend with fewer products is not only beneficial to our skin but also makes it considerably easier to apply. If you have never worn makeup because you weren’t sure you could pull it off, now’s your chance.

A good place to start would be a department store cosmetics counter (I recommend taking a trusted friend or relative) for a makeover where you can learn what products are suited to your skin tone and how to use them. Sephora is one of my faves specifically for their beauty services. You can opt for a free 15 minute walk-in makeup session or a full-blown 90 minute custom makeover and personal shopping session (complimentary with a $125 minimum purchase).

Last summer I stopped by my local Sephora to get my foundation Color IQ (individualized color-matching service to find my precise foundation shade) and ended up with a mini makeover. I used to swear by mineral powder foundations but have since switched to a sheer liquid formula that is so weightless it doesn’t feel like I’m wearing anything on my face. What I like most about this foundation is when I apply it with my fingers, because it is so light-weight, it’s remarkably easy to blend without streaking and my skin looks and feels great without that cakey, made-up look.

The consultant who helped me also showed me how to use concealer over my foundation then taught me how to use a highlighter to accentuate positive features and deflect flaws while using a bronzer to contour. A couple of notes on the concealer: like the liquid foundation, I find creamy formulas easier to apply with the fingers as I can feel when the product is absorbed, the color should match the foundation, and it can be used either before or after the foundation is applied, it’s a matter of personal preference.

Subtle is the Keyword

If you are like my friend who was blessed with great skin (and to keep it she took great care of it) then you will not need to use concealer, primer, or foundation all over your face. Rather you can spot use these products or if they aren’t needed then go without.

For lip color (just a dab) you’ll want a shade very near the natural color of your lips. A very minute amount of this same color can be used on your cheeks for blush. Curl your lashes then call it a day or you can work some no-makeup magic on your eyes (discussion for another day).

Following is a list of products referenced in this post at three price points from lowest to highest in each category. Please keep in mind this is just a small sampling and does not represent products for every skintype. All the products listed are free from animal testing and are rated the Best on Paula’s Choice Beautypedia:

  • Concealers (Cream)
  1. Soft Cream Concealer by Paula’s Choice
  2. Maracuja Creaseless Waterproof Concealer by Tarte Cosmetics
  3. Cancellation Conditioning Concealer SPF 25 by Mally Beauty
  • Primers
  1. Studio Hydrating Face Primer by e.l.f. Cosmetics – Studio
  2. Prime Objective Skin Perfecting Face Primer by Studio Gear
  3. Age Intervention Prime Face Primer by Jan Marini Skin Research, Inc. – Age Intervention Line
  • Foundations (Liquid)
  1. Studio Flawless Finish Foundation SPF 15 by e.l.f. Cosmetics – Studio
  2. Stay Perfect Foundation SPF 15 by Boots – No7
  3. Liquid Halo HD Foundation Broad Spectrum SPF 15 by Smashbox
  • Lip Colors (Sheer)
  1. Lip Service Lip Butter by Flower Beauty
  2. Sheer Temptation Lipstick by Boots – No7
  3. Sheer Lipstick by NARS

Takeaways from today’s post: To achieve a no-makeup look implement a good skincare regimen, concealing where needed, using less product (no harsh lines) and working with neutral shades that compliment your skin tone.

And remember – when you feel good, you look good!

Questions, comments, suggestions? Leave a message in the comment box or email me directly at

Have a wonderful week!!   

“If you feel beautiful, then you are. Even if you don’t, you still are.” ~Terri Guillemets

Comments Are Always Welcome

This site uses Akismet to reduce spam. Learn how your comment data is processed.